Sarah Shao Real Estate Team
Sarah Shao Real Estate Team had already built a strong reputation within the Chinese-speaking community across the GTA — a loyal client base, strong referrals, and genuine expertise in serving that market. But the western market was largely untouched.
The challenge was clear: how do you translate a trusted brand from one cultural context to another without losing what makes it authentic? For Sarah Shao's team, it wasn't about starting over — it was about expanding reach while staying true to their identity.
We focused on two channels that could build credibility and visibility simultaneously: short-form video content and curated events.
On the content side, we developed a strategy around reels and carousel posts — formats that perform well across both Instagram and Facebook, and that allow Sarah Shao's expertise, personality, and track record to come through in a format western audiences engage with. Every piece was crafted to feel genuine: not a translation of Chinese-market content, but original content that reflected the team's voice for a new audience.
For events, we helped create moments where Sarah Shao's team could connect directly with clients and prospects — the kind of in-person credibility building that closes the gap between a brand you see online and an agent you trust with one of the biggest decisions of your life.
Below is a selection of the reels and content we produced for the Sarah Shao Real Estate Team — designed to perform on western platforms while staying authentic to the brand.
We specialize in helping brands cross cultural and market boundaries. Let's talk about what that looks like for you.
Start a Conversation